15-17 September Dubai, UAE
ISM Middle East, previously known as Yummex, will take place at Dubai World Trade Center from 15 – 17 September 2025. Occupying the new Sheikh Rashid Halls, the UK space is located in a prime location and will ensure strong visitor traffic to the group.
Why exhibit?
- MENA’s Premier Trade Event: A must-attend trade show for the sweets, biscuits, and snack industry in the MENA region
- Access High-Demand Markets: UK confectionery and snacking products are renowned for quality and innovation, making them highly sought after in Middle East markets
- Buyer Exposure: Connect with over 30,000 qualified buyers and 500+ exhibitors from 50+ countries
- Meet Top Buyers & Decision Makers: Engage with leading brands like Jumeirah Hotels & Resorts, ADNOC, Lulu, Landmark Group, Dubai Exports, and more
- Growing Market Potential: MENA’s confectionery sales are forecast to grow by 3% by 2026
- Massive Market Reach: Tap into a market of 450–500 million consumers
- Exclusive Networking Opportunities: Build valuable connections with industry leaders and global experts
- Highlight Innovation: Present your latest products at the MENA region’s only dedicated sweets and snacks trade fair
For further information please contact PS8’s Rachel Jones or Karen Beston