As guardians of the Welsh Lamb brand, we work to raise brand awareness and demand on a global scale. 

PGI Welsh Lamb has a hugely positive and ever-growing reputation for sustainability as livestock farming in Wales is overwhelmingly non-intensive and in tune with the natural environment. 

Our farmers and traditional methods have for many years been recognised for their production of superb quality lamb, and our exporters are renowned for their ability to harness and develop relationships at every level of business. Reliability is the keyword for exporters of Welsh Lamb in terms of the logistical service they provide. Exporters of Welsh Lamb have a well-established reputation around the world for providing punctual deliveries and an excellent aftersales service. 

Welsh Lamb is now in demand and exported to over 20 countries worldwide, and the PGI mark of traceability has been a cornerstone of this trade since the designation was awarded in 2003.