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  • 24 Oct 2013 9:40 AM | Sandra Sullivan (Administrator)
    Food & Drink Exporters Association & FDF have worked together to publish ‘10 Steps to Export Success’. This free reference guide for food and drink SMEs will help them to access new markets by making available a wealth of existing information provided by UK and international organisations, and equipping them with the essential tools to create an export plan.

    Download a copy here
  • 24 Oct 2013 9:37 AM | Sandra Sullivan (Administrator)
    Launched at ANUGA, the government's Food and Drink International Action Plan – aims to grow exports for the UK agri-food and drink sector through improvements in promotion, trade development, unlocking markets and simplifying support and trade procedures for industry.

    The plan has been developed over the last year in consultation with companies and trade organisations. FDEA has been a key part of this.  This updated action plan reflects an increase in ambition and in our commitment to supporting the whole UK agri-food and drink sector. The wider industry ambition is to increase exports value by at least £1bn up until October 2015. This plan plays a key role in delivering that.

    Download a copy here
  • 10 Sep 2013 3:58 PM | Sandra Sullivan (Administrator)
    On July 9, 2013, The Food Safety and Standards Authority of India (FSSAI) published Food Safety and Standards (Packaging and Labeling) Regulations, 2013. The amendments relate to additional labeling requirements for pre-packaged food, edible oils and fats and have been incorporated by FSSAI on the basis of feedback received from various stakeholders on the draft regulations published on December 6, 2012 (IN2170). 

    The full text can be viewed at the Food Safety and Standards Authority of India website - .
  • 06 Aug 2013 8:46 AM | Elsa Fairbanks (Administrator)

    The US Food and Drug Administration has issued rules governing the composition of products sold as gluten free.

    Foods will have to contain less than 20 parts per million of gluten to carry the claim. The FDA said the 20ppm limit was "the lowest level that can be consistently detected in foods using valid scientific analytical tools".

    It said: "Most people with coeliac disease can tolerate foods with very small amounts of gluten. This level is consistent with those set by other countries and international bodies that set food safety standards."

    The rules, announced Friday (2 August), are the first time the level of gluten in foods has been regulated.

    US firm Boulder Brands, which owns the Glutino and Udi's brands, said it was "thrilled" by the measure.

    "This is bigger than products or brands, this is a consumer safety issue. For Americans with celiac disease, eating gluten-free foods is the only treatment, as there are no medications available to them. Creating a uniform definition for what gluten-free means across all products will enable them to safely and easily navigate through the ever-expanding gluten-free product aisles," Boulder executive vice president TJ McIntyre said.

    The American Celiac Disease Alliance, which represents those with the condition, said the regulations will give more certainty to consumers.

    "With the labeling requirements announced today, consumers who read the words 'gluten-free' on a label will know they are tied to a strict standard. This will help to ensure that Americans with celiac disease have accurate information to determine if products are safe to consume," Andrea Levario, executive director of the American Celiac Disease Alliance, said.

    Consumer demand for gluten free products has jumped in recent years. Data on the size of the market varies; Euromonitor said sales were worth US$1.35bn in 2011, up 12.5% on the year before.

    The growth in the US market for gluten-free foods has been buoyed by the higher diagnosis of coeliac disease but also other factors ranging from diets that promote a lower carbohydrate intake to celebrities accrediting their weight loss to gluten-free products.

    The expansion of the market has attracted international manufacturers including the UK's Genius Foods, Italy-based Dr Schaer and Australia's Freedom Foods Group.

    The new regulation takes the US in line with other markets. The 20ppm limit is in place in the UK, the EU and in Canada. Australia's limit states a product must contain "no detectable gluten" but some of the country's food manufacturers and leading coeliac pressure group wants the threshold raised to 20ppm. The idea has prompted debate in Australia, with Freedom Foods Group opposing the move.

    Source - By Dean Best | 5 August 2013
  • 09 Jul 2013 6:57 PM | Elsa Fairbanks (Administrator)
    Recent communications from DEFRA:

    1. New Regulations for Importing Dairy Products into China

    This is to provide you with a quick update on the information/ additional detail currently available to us regarding the new regulations for importing dairy and dairy products into PRC (China), by means of a CIN (Customer Information Note).

    Please follow the link below to view it:

    2. New regulations/requirements for importing infant milk formula products into China.

    This is to provide you with a quick update on some information that has just been made available to us (via a non-official source) regarding the new regulations/requirements for importing infant milk formula products into PRC (China).

    The information appears to have been culled from a newspaper article, the full, text of which you can read via the link below:

    We are currently seeking official confirmation of these new regulations/policies and will issue a more formal CIN when such official corroboration and, possibly, additional detail, become available.



  • 10 Jun 2013 2:52 PM | Sandra Sullivan (Administrator)

    Exporters of dairy products to China are advised that more detail is now available on the new dairy regulations introduced on 1st May 2013.

    China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) introduced new administrative measures on the inspection, quarantine and supervision of imports and exports of dairy products from 1st May 2013. A one month transitional period applied but has now expired. Some uncertainty remains around how the regulations will be implemented. As more information becomes available we will share with you but below is the information to date.

    3All dairy product importers or agents are required to provide a test report before goods will be cleared at ports of entry. The test reports required will depend on whether it is a first time or a repeated import

    Read more on the DEFRA website

  • 06 Jun 2013 4:51 PM | Sandra Sullivan (Administrator)

    Loblaw has unveiled a new supermarket banner, Le Marché, which will be rolled out to its Provigo chain in Quebec this summer.

    The Le Marché format will include an "enhanced assortment" of fresh products, a new "fast-paced" checkout service and a broader selection of regional products. The stores will also offer in-store aged beef, on-site baked bagels a juice bar and a speciality cheese wall, the company said.

    "Their sleek design and unique ambiance will also help create a totally new shopping experience for customers," Loblaw claimed.

    The roll out of the new banner will begin in Montreal, which the group's Kirkland and Sherbrooke stores being converted next month. A total of seven stores will be part of the initial launch phase.

    Loblaw is working on a plan to revitalise its Quebec operations, including a new promotional focus, the appointment of a locally based management team and a franchise programme.

    Source -

  • 03 Jun 2013 5:47 PM | Sandra Sullivan (Administrator)
    Carrefour has set up a joint venture with a French distributor to develop a range of store formats in eight countries in West and Central Africa.

    The partnership with CFAO will be owned at 55% by CFAO and 45% by Carrefour and will have exclusive distribution rights in Cameroon, Congo, Côte d’Ivoire, the Democratic Republic of the Congo, Gabon, Ghana, Nigeria and Senegal.

    As the world’s second-largest retailer with a presence in over 30 countries, Carrefour said it will contribute its expertise as a multi-format retailer as well as the strength of its banner in the new venture.

    CFAO, with its longstanding local presence in Africa, will bring its thorough knowledge of these markets and a deep understanding of consumer habits to the venture.

    The Carrefour Group, the world’s second largest retailer and largest in Europe, operates more than 10,000 stores in more than 30 countries.

    The Group operates different store formats – hypermarkets, supermarkets, convenience stores and cash & carry outlets – and processes 3bn cash transactions per year.

    CFAO is leading distributor of vehicle and pharmaceuticals in Africa and the French overseas territories.

    In Africa, CFAO also distributes equipment, produces and distributes consumer goods and is a provider of a number of technology-related services.

    CFAO is present in 37 countries, 32 of which are in Africa and seven in the French overseas territories. In 2012, CFAO generated €3.6bn in sales.

    Source - International Retail News -
  • 16 May 2013 5:24 PM | Sandra Sullivan (Administrator)
    Spar Retail – one of the Russian partners of the Dutch Spar grocery retail concern – is planning to open stores in a new premium supermarket format.

    The concept is ready, and, if it is approved, the Spar first premium class store will open in the Moscow region by the end of 2013. It will operate on a trading space of 600 m2.
    Today, the main business of Spar Retail, which now operates in the middle-plus bracket, is represented by 24 outlets in Moscow, the Moscow Province and Vladimir. Each of the stores takes up about 600 m2, and the largest variation – more than 1,000 m2.
    In Russia overall, the Spar brand is developed by 11 partners: Spar Retail, Spar Middle Volga, Spar Tula, Spar Vostok, Spar Chelyabinsk, Spar Komi, Spar Severo-Zapad, Spar Tyumen, Spar Krasnoyarsk, Spar Irkutsk and Spar Tomsk.
    According to Kommersant, in 2012 the premium subdivision of the retail market in Moscow generated sales worth more than $5bn.

    Source -
  • 01 May 2013 6:28 PM | Elsa Fairbanks (Administrator)

    By Jonathan Thomas | 30 April 2013

    Debate over growth potential of gluten free in the US

    In addition to being one of the world's largest markets for gluten-free foods, the US continues to represent one of its fastest growing.

    Estimates regarding the size of the market vary by source - for example, data from Euromonitor suggests value sales rose from US$1.2bn to US$1.35bn in 2011. Meanwhile, Leatherhead Food Research estimates market value is closer to US$2.7bn at present, up by 30% from 2006.

    Some industry sources feel the market may reach as high as US$5bn by the second half of the current decade. The US has certainly been a key focus of late for some of the market's leading suppliers. "We have expanded into the USA in the last three years... we have opened a dedicated gluten free factory in Logan, New Jersey," Emma Herring, UK retail brand manager at Dr Schär, says.
    This view is echoed by Genius Foods CEO Roz Cuschieri. "In the past couple of years, we have expanded into the USA and we have ambitious plans for continued international growth."

    From a consumer perspective at least, the potential for further growth of the US market seems promising. Recent studies suggest the number of people in the US suffering from coeliac disease has increased five-fold since the 1950s. It is thought up to three million people in the US may have coeliac disease, while an additional 40m suffer from some form of gluten intolerance or sensitivity. A study from market researchers NOP carried out this year found 30% of people agreed with the statement: "I'm trying to cut back or avoid gluten in my diet."

    Penetration of gluten-free foods amongst US consumers is also thought to have been boosted by recent growth in popularity of the Paleo diet. This diet, which is based on the eating patterns of the Paleolithic period of 10,000 years ago, emphasises a low carbohydrate intake, as well as cutting out highly processed foods (of which grain is one such example).

    Additionally, celebrities are also accrediting weight loss to gluten-free eating, leading to the growing perception that gluten free foods are generally healthier overall. Data from The Hartman Group indicates consumers between the ages of 25-34 and 50-64 are the most likely to buy gluten-free foods.

    Growing distribution and hence availability has also contributed to the recent growth in the market. Mainstream food retail channels such as supermarkets now account for almost 80% of sales of gluten free foods - a stark contrast to the situation a decade ago, when gluten-free products were largely confined to specialist outlets such as natural and health food stores.

    However, the expectation the US consumer base for gluten free foods will continue to expand is not universal. Last year, Dr Elizabeth Sloan, president of food industry forecasters Sloan Trends, suggested market growth would probably slacken off in a few years' time.
    The main reasons for this forecast were two-fold. Firstly, it was felt the size of the market was too large in proportion to its actual consumer base, and the kind of growth experienced within the last few years was not sustainable.

    Secondly, data from The Hartman Group indicates only 22% of people actually buy into the category because the products are marketed as being gluten-free. This suggests that gluten free is not the major selling point for many consumers, which will make building up customer loyalty more difficult. Furthermore, the high prices gluten-free foods typically command - in some cases, over twice as much as equivalents containing gluten - make the sector vulnerable to any future contraction in consumer spending.

    Some of the most popular gluten-free foods in the US include bakery goods (especially bread and biscuits), as well as snack foods, granola bars, ready meals, pizza and soups. Although virtually all sectors experienced growth in the two years leading up to 2012, an increase in market value of up to 60% was recorded for gluten free bread, rolls and frozen dough. In the last year, meanwhile, high rates of NPD were observed within the gluten-free crackers, snack bars and fruit snacks segments. This suggests gluten free is starting to make inroads into the large US snacking market.

    At present, the US market for gluten-free foods remains fairly fragmented in nature, with seven companies accounting for 30% of overall sales. The market is largely made up of multinationals which have expanded their ranges to cover gluten free, plus a number of smaller specialists.

    One multinational that has contributed to the rising demand for gluten free foods isGeneral Mills. In 2008, the company's Rice Chex became the first mainstream breakfast cereal brand in the US to carry gluten-free labelling.

    General Mills' activity within the sector remains high - for example, some of its other cereals such as Corn Chex and Honey Nut Chex are now marketed on a gluten-free platform, while other brands such as Betty Crocker bakery mixes have also been extended into the category. Furthermore, General Mills launched a website ( in 2009, which helps coeliacs and those with a gluten intolerance seek out suitable products, recipes and foodservice establishments.

    This trend towards companies becoming more proactive in gluten-free is also illustrated by recent events at PepsiCo. Not only has the company launched a gluten-free recipe section on its Frito-Lay North America website, but a number of its leading snacks - including Lay's Classic potato chips and Fritos Original corn chips - are now available in gluten-free varieties. PepsiCo is also engaged on a major initiative in partnership with dieticians and healthy food bloggers to improve the labelling of its gluten free foods.

    As has been mentioned, gluten-free specialists such as Dr Schär and Genius have recently entered the US market. But they are coming up against some heavy-hitting domestic competition - and not just from reformulation by mainstream companies.

    One of the largest domestic suppliers is Boulder Brands, which was known as Smart Balance until the start of 2013. The company owns major gluten-free brands such as Glutino and Udi's, and also acts as the distributor for the Genius brand in the US. Its product range includes bakery goods (e.g. bread, muffins, bagels and pastries), as well as pasta, snack foods, pizza, cereals and frozen ready meals. Meanwhile, Amy's Kitchen - the leading organic food brand in the US - also competes in the gluten-free sector in North America.

Food & Drink Exporters Association
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Hebden Bridge
West Yorkshire
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