in the Middle East and throughout the Muslim world, the holy month of Ramadan has just begun. Ramadan in the UAE is a unique experience, in some ways similar to the pre-Christmas period in the Western world.
Retail sales are greatly boosted during this period in almost all categories, but especially food & drink, clothing & apparel, giftware and homeware.
Throughout the month of Ramadan there is a lot of emphasis on gift giving. Typical gifts will range from food & drink hampers to accessories for the home. While a lot of people will entertain at home, many will also take advantage of the many suhoor and iftaar buffets on offer at hotels and restaurants.
While the days are quiet and the food & beverage outlets are either closed or operate behind curtains, the city comes alive in the evenings. Almost all the malls have extended hours of operation well into midnight. These hours are extended even further in the lead up and during the three days of Eid.
In the last few years, Dubai has been operating the ‘Ramadan in Dubai’ festival which sees a lot of visitors, especially from the neighbouring GCC countries visiting the Emirate which also boosts sales for retailers. There are special discounts and offers and also cultural and educational activities organised at public places, typically shopping centres, for residents and visitors.
Read more at http://www.bcbuae.com/ramadan-and-retail-a-uae-perspective/
Source - British Centres for Business.