Little Moons is a family-run ice cream company based in London, set up by Howard and Vivien Wong in 2010.Little Moons quickly became a global phenomenon since it’s explosion on TikTok in 2021, generating content viewed over 500 million times. Since then, Little Moons has completely disrupted the Ice Cream category pioneering the snackable ice cream segment with its artisan-quality mochi ice cream bites that are both made without compromise and entirely permissible at less than 80kcal per ball.  Little Moons are now distributed in more than 30 countries and largest mochi brand in the world.