15-17 September Dubai, UAE

ISM Middle East, previously known as Yummex, will take place at Dubai World Trade Center from 15 – 17 September 2025. Occupying the new Sheikh Rashid Halls, the UK space is located in a prime location and will ensure strong visitor traffic to the group.

Why exhibit?

• MENA’s Premier Trade Event: A must-attend trade show for the sweets, biscuits, and snack industry in the MENA region
• Access High-Demand Markets: UK confectionery and snacking products are renowned for quality and innovation, making them highly sought after in Middle East markets
• Buyer Exposure: Connect with over 30,000 qualified buyers and 500+ exhibitors from 50+ countries
• Meet Top Buyers & Decision Makers: Engage with leading brands like Jumeirah Hotels & Resorts, ADNOC, Lulu, Landmark Group, Dubai Exports, and more
• Growing Market Potential: MENA’s confectionery sales are forecast to grow by 3% by 2026
• Massive Market Reach: Tap into a market of 450–500 million consumers
• Exclusive Networking Opportunities: Build valuable connections with industry leaders and global experts
• Highlight Innovation: Present your latest products at the MENA region’s only dedicated sweets and snacks trade fair

For further information please contact PS8’s Rachel Jones or  Karen Beston