China Online Retailing Programme (Webinar and Meet the Buyer)

  • 07 Jun 2013
  • 10:00 AM
  • 18 Jun 2013
  • 4:30 PM
  • Online and in Leeds & London
  • 0


Registration is closed

To provide British food and drink companies with  insight into rapidly growing online retailing in China, CBBC and FDEA are offering a programme of activities during the month of June 2013:

  • Online Retailing Webinar
    Friday 7 June 10 – 10.45 hrs:  
    hosted by  CBBC with a panel of experts including Shirley Xue Sourcing Manager for Yihaodian, a major on line retailer -

  • Meet the Buyer days with Shirley Xue
    Tuesday 11 June – CBBC central Leeds    10 - 4.30
    Tuesday 18 June – CBBC central London   10 - 4.30   
Book on line today by clicking on the link on the left.  If Yihaodian do not feel your product is suitable a refund will be given.

Background to Yihaodian:

  • On-line retailer established in 2008 now 51% owned by Walmart
  • HQ in Shanghai with direct delivery to consumers in 150 Chinese cities via 5 regional warehouses
  • 30 million regular customers including about 5 million unique visitors to the site per day (60% female 25 – 45 yr old professionals making family purchases
  • 1 million SKUs (food and non food)
  • Import via a 3rd party who takes care of CIQ and all the testing and labelling
Yihaodian have a new Focus on Imported Foods (ambient) in the following categories
  • UHT Milk
  • Biscuits
  • Chocolate and Sugar Confectionery
  • Snacks
  • Dried Fruit and Nuts
  • Beverages and Water (inc. beer) – prefer plastic containers and cans
  • Tea and Coffee
  • Cereals/Breakfast foods
  • Oils

    NB - organic is not of interest at this stage in view of import issues
For more information contact Elsa Fairbanks
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