Two practical half day workshops giving you the tools you need to plan yor rmarket entry strategy in India and Brazil.
Run by the FDEA in association with UKTI and our panel of experts.
Both markets offer enormous potential for British Food and Drink businesses but also require a well thought our strategy and attention to detail to avoid the pitfalls....
You can attend one or both workshops and join us for a networking lunch with the market experts.
Gehan Wanaduragela – Kanvic
key strategic issues to consider for growing your food or drink brand in the Indian market including: setting your brand's vision for India; developing a clear picture of your target customer; deciding your optimal channel strategy getting the right marketing approach.
All of these elements will be combined in an India Entry Roadmap which we will walk through during the session and which you can take away afterwards to start planning your India entry.
Tara Panjawani – UK India Business Council - an introductory overview of working in the market.
Case Studies from UK Exporters -
insights from a number of UK food and drink companies who are currently exporting to India.
Christina Hori - UKTI food and drink specialist from Sao Paulo - live video link with Q&A opportunity
Elsa Fairbanks, FDEA – reporting back on a recent research visit to Sao Paulo
Andrew Morgan – Global 78(supply chain consultants with extensive experience working with food and drink businesses in Brazil)
Case Studies from UK Exporters - valuable contributions from companies with experience of working in the market.
: BIS Conference Centre, 1 Victoria Street, London SW1H OET
Doing Business in India: 1000 - 1230
Networking Lunch: 1230 - 1330 (all delegates)
Doing Business in Brazil 1330- 1600
All day (both workshops) £75 + VAT incl lunch
India Workshop only : £50 + VAT incl lunch
Brazil Workshop only: £50 + VAT incl lunch